Anyone who is an earner, or on the threshold of becoming one needs to understand one thing….To Earn, you need to Sell!!!! Period.
The question is : What do you sell?
- You sell your skill for money if you are an employee.
- You sell products or services if you are self employed or a businessman.
- You sell ideas and opportunities if you are an investor and cash in.
So everyone needs to sell something to earn. So Selling is the one skill all of us must have. Selling skills come from the following:
- Knowledge of the products and services you are offering.
- Knowledge about the customers and users of the product or services or even the skill you are selling.
- Knowledge about the industry and completion.
The communication skills required for selling is not however the biggest challenges of the art. The biggest obstacles are the lack of knowledge and the guilt involved in selling unethically.
Every product or service in the market does not really offer the true value to the customers. Some are priced high due to its brand value while others are priced higher because they are niche. In most cases if the brand or business value of the product is taken away it is not worth the same price it is being sold for. You can look around and see enough examples such as the IPhone or Nike Shoes. The same applies to services also such as premier hospitals and hotels.
Selling therefore takes a backseat in most people’s resumes due to the guilt involved in selling overpriced goods and services. Selling is more playing on the emotions of the customers than their needs.
On one recent event I attended I came across a business that I can truly call guilt free selling. I am sure there are many more like these. The one person I can think of who sells something guilt free is the honest farmer who sells good quality food to his citizens at a fair price.
This person I met came with a vision to make India the first country in the world to consume food free of pesticides, chemicals and fertilizers. I had no hesitation in deciding to be part of this great vision and can proudly say that I am selling something that is guilt free.
The company is called Biztani which stands for Business of Thoughts and Ideas!!
If you wish to be part of the campaign…switch to organic food right away and promote this vision to the community and country. It is the biggest change that our country can benefit from and our future generations can be indebted to us for.
Sign up Here: Fill out this form to purchase organic products online and have it delivered to your home.